PRISMA, as the brand conveys, is a reflection of Brightness and Happiness. So, Brand PRISMA goes with the tagline "Happiness Designed". Initially commissioned as an Export-Oriented Unit in 1996 in Tamil Nadu, the Company’s young Founder Mr.R.Gopalakrishnan saw great potential in the domestic market too and launched its ladieswear brand, PRISMA in 2012. Brand PRISMA acquired a name for its unique quality while quickly capturing the highest market share in branded women’s leggings and jeggings in its geographies of operations. PRISMA leggings are finely crafted from fabric made inhouse by using Aditya Birla’s LIVA yarn of high quality.
Known for its range of merchandise designed in contemporary fits and styles, PRISMA extended its product-line rapidly, growing from strength to strength. Brand PRISMA now caters to both Men and Women in the segments of Activewear, Leisurewear, Essential-wear and Inner-wear. PRISMA is one of the fastest growing companies in the category in India. It has presence in more than 7000 Multi Brand Outlets (MBO) and 30 Exclusive Brand Outlets (EBO) spread across the Country, besides having a significant presence online as well.
PRISMA has its enviable media presence and aims to serve its customers always, with the best of Designs, Quality, Fit, Style, Value and deliver constant customer happiness!.
"Let beauty adorn you". . .
“To design happiness by attiring customers with trendy styles and be the most preferred brand.”
“Prisma endeavours to innovate, collaborate and offer the best of designs, quality, fit, style and value to deliver constant customer happiness.”
Brand Prisma is positioned to cater to the essential and comfort wear segments. It follows the latest fashion trends to target the Millennials and Generation ‘Z’ and has niche merchandise with affordable price points for catering to the mass segment.
Market Leadership in Liva - Knitted Garments As India`s Most Attractive Women`s Lower Wear Brand in a study covering 10,000 brand across 16 cities
Awards & Recognitions
Liva Excellence Awards 2018
India`s Most Attractive Brands 2017
Market Leadership in Liva - Knitted Garments
As India`s Most Attractive Women`s Lower Wear Brand in a study covering 10,000 brand across 16 cities